postheadericon History of Mercedes-Benz Company

Mercedes-Benz is a popular luxury cars provider in the whole India and popularly known for as a segment of Germany company Daimler AG where it is known provider for luxury cars, buses, lorries etc. In the year 1926 this company name is Daimler Benz where its brand slogan is the best or nothing as a popular name for mecedes benz accessories. The headquarters of this company is Stuttgart, Baden- Wurttemberg.

History of Mercedes – Benz Company:

It was established in the year 1994 in India by the founder Daimler. Due to this reason only, this company was also known popularly as DaimlerChrysler India pvt. Ltd. The name Chrysler is added due to the reason of knowing like a popular parent company. But later on in the year 2007, this company is renamed as Mercedes Benz India as of now. This company is known as a subsidiary of Daimler AG. This company headquarters is located in India at chakan, pune, Maharashtra. In 2015, this company stood first in J.D. power customer service index in terms of mercedes benz accessories.


Let’s concentrate on the following aspects related to this company;

Manufacturing facilities:

Actually the existence of this company is quite beneficiary to all the customers those who are fascinated to purchase new models of different cars. This company manufacturing facilities are spread in different states in all over India. Some of them include cities like chakan at Maharashtra set up in the year 2009 where this manufacturing plant is the top most in rated CKD plants in all over Mercedes Benz global market and followed by other cities like white field palms at Bangalore and at pune etc.

Sales and Service network:

Coming into the aspects of its network regarding the place where these are available to purchase or is there any source to purchase through online etc. It is predominantly available throughout in the Indian market as these luxury cars occupy a huge demand everywhere. Practically in India, these cars are available in all over forty cities along with 83 outlets. This company inaugurated 3 AMG performance centers (APC’S) especially in our capital city Delhi and also inaugurated in other cities like followed by Bangalore, Mumbai, Hyderabad, Pune etc. The inauguration of these APC’s provides facilities like an extraordinary AMG brand image which acts like a fruitful experience to users especially curious customers those are interested towards this brand.

Mercedes-Benz Certified:

It is a car brand which was introduced in the year 2014 December by this company. Actually this company launches twelve certified outlets in India. Its main intention is to attract customers by providing the new features and all the car specifications, its interior infrastructure, warranty and repair service related packages and especially designed with all the resided models and let the customers own this Mercedes Benz car in a form of purchase and take car to their home.

Sales Performance:

The growth and development of this company depends on the performance of the sales of its vehicles only. So let’s consider in the year 2016, the development strategy is attained its stamp mark which is defined with an apt slogan winning with Mercedes Benz. Similarly its growth’s strategy acquires a percentage of 33 % on every year or in short it can be stated as a sales performance is calculated a profit of 33 % growth is registered on a yearly basis. This percentage is acquired due to the sale of 13502 units.

Let’s take the record originally in the year 2016; this company launches twelve new models and ten new outlets respectively.

Hence yearly this company launches new models and outlets every year for their growth and development strategy especially utilized for all their customers.

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